Field Sales
SFA vs Traditional Field Sales Management: What's the Real ROI?
Weighing SFA software against manual field sales processes? See the real ROI data, productivity gains, and cost savings that FMCG companies achieve with automation.
GoSales Field Notes
What actually happens between the order and the outlet.
Working notes on field sales, distribution and retail execution — written for the people who run beats, depots and bottling territories, not for a conference stage.
Tagged “field-productivity”
Retail Execution
Dealer Self-Serve Ordering Platform: How FMCG Brands Cut Field Visit Costs
Routine order visits cost FMCG brands 45 minutes and ₹80–120 each, multiplied across thousands of outlets. Here's how a dealer self-serve ordering platform cuts that cost to ₹25–40, lifts order frequency and scheme uptake, and gets dealers ordering on GoSales within a week.